Baystate Financial’s New Offering Brings Financial Wellness to Work 
Boston financial firm is teaming up with HR departments to build employee confidence 


Boston, MA​ — Today Baystate Financial unveiled PlanWell​, a powerful new offering that gives employees the guidance to put their benefits to work. Led by trusted financial professionals and provided at no cost through employer HR departments, this series of onsite or virtual education engagements can help employees gain a deeper understanding of the relevant financial topics impacting their lives — from college savings to retirement plans. 

“48% of employees are worried about their personal finances — costing employers about one month of productivity per year,” says Mike Yoken, Partner at Baystate Financial. “They’re looking for guidance that many businesses don’t have the time or resources to provide. We at Baystate designed PlanWell to address this need.” 

The value that ​PlanWell​​ brings to employees helps businesses too — as a turnkey resource for HR departments and as a driver of productivity from a less distracted team. By answering their pressing financial questions, these engagements enable individuals to turn their full attention to the task at hand — helping to push businesses forward. 

About Baystate Financial 
Baystate Financial is one of the oldest and largest wealth management and financial services firms in New England. With a team of over 300 financial professionals and a proven record of stability and adaptability dating back to 1901, Baystate is uniquely positioned to guide clients and employees through the ever-changing world of personal finance. 

To learn more please contact

Lisa Walker

Planwell Program Coordinator

James Costello, Jr.

Director, Retirement Solutions

Key Learnings: 

  • Understand the impact of planning and knowing your retirement goals

  • Monitor and decipher the difference between necessary and discretionary expenses

  • Become aware of savings opportunities through company matches retirement goals

  • Use various tax sensitive account types to maximize the likelihood of reaching your 

  • Get to know the Financial Wellness Workbook, which will continue to provide value throughout the series

Key Learnings: 

  • Understand your own degree of risk tolerance

  • Manage volatility

  • Maximize your employer 401(k) match opportunity and other benefits offered

  • Understand the role of diversification within your portfolio

  • Learn to use the passing of time to make the most of your investments

Key Learnings: 

  • Identify guaranteed income sources that can be counted on during retirement

  • Review the current state of your retirement nest egg and how it is invested

  • Learn to take on an appropriate level of risk

  • Be more strategic with investments

  • Understand the differences between reliable and unreliable sources of income in retirement

Key Learnings: 

  • Gain a better understanding of your current benefits plan

  • Ensure that your important documents are up to date

  • Understand the importance of disability coverage to protect income

  • Take a detailed look at life insurance

  • Explore the full scope of your health coverage options

  • Review the topic and value of estate planning

  • Learn how auto, home, and umbrella coverage can protect your assets

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Personal attention from experienced professionals.  Baystate Financial.

200 Clarendon Street, 19 & 25th Floors

Boston, MA 02116

Additional Locations
MA: Boston,  Holyoke, Marshfield, Osterville, South Dennis, Southborough, Wakefield, Wellesley

           CT:  West Hartford,  Westport• ME: Falmouth • VT: Colchester
NH: Exeter, Nashua • RI: Warwick, East Providence


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We embrace diversity and do not discriminate on the basis of race, creed, sex, national or ethic origin, sexual orientation, gender identity, disability or family structure.

This content cannot be copied without express written consent of Baystate Financial.  Guidance. Insight. Results. is a registered trademark of Baystate Financial and may not be duplicated. Securities, investment advisory services and financial planning offered through qualified registered representatives of MML Investors Services, LLC  (member SIPC) and a registered investment advisor. Supervisory office: 200 Clarendon St., 19th & 25th Floors, Boston, MA 02116;   Ph: 617-585-4500. Baystate Financial does not provide tax or legal advice. Please consult your tax advisor or attorney for such guidance.    Member FINRASIPC  CRN202301-276425